Radio Spot: Instinto (Amanda Hocking)
Insitinto ("My Blood Approves" in the English market) was initially an Amazon bestseller that called the attention of the biggest publishing houses in the world also Planeta Publishing.
The mission: I already prepared a landing website copywriting, several posts for fantasy blogs and banners for Google and Facebook. We were not impacting as we were expecting and we needed an additional action.
The solution: We had excellent results with radio spots on Spotify previously, so I suggested to use this channel one more time. I wrote the script using a tone of voice close to the audience and we drawed an e-reader. We not only increased the number of visitors to the landing but also got more engagement.
